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World Cup Begins on World’s 1st 3DTV Channel

The World Cup events started this week in Johannesburg, South Africa’s 94,000-capacity Soccer City stadium. The games will be carried on television around the world for the first time in 3D. This global sports event marks the launch of ESPN 3D in the United States, and the first full-time 3D programming channel in the world.

Five of the 10 World Cup venues are equipped for 3D. Eight matches will be broadcast live in 3D to digital cinema theaters in 26 countries. ESPN’s 3DTV channel becomes the first ever programming service dedicated full time to 3D. ESPN will carry 25 of the 64 World Cup games in 3D. They intend to become a pioneer in 3D ads with spots from Sony, Gillette, Disney’s Pixar Studio and in-house promos.